In the U.S., Latinos are one of the ethnic groups that stand out in virtual communities and social networks. They have recently demonstrated their strong commitment to political activism through the Internet.
- On YouTube, Hispanics participate 1.5 times more than the citizens of U.S. origin. Average weekly interactions for each follower is 21 among Hispanics interested in politics, while the average among natives is 14.
- With respect to demographics, Hispanic political followers are somewhat younger than all Americans. (18% of these users are between 13 and 17 years old; 49% ranging from 18 to 24, and the remaining 34% are between 25-34 years old).
- Hispanics double the female participation. 41% of Latino political activists on the networks are women, while only 21% of American women participate in politics on the Internet.
In the U.S., the increase of Hispanics getting involved in politics on YouTube began in March 2015. Just when the U.S. presidential race began.
Something to highlight is that Hispanic political activists are likely to use humorous content, and follow influencers (experts, celebrities or people who have managed to gain an important position on the internet and, therefore, lots of followers).
As a trend, the study also showed that Hispanic Americans watch many videos on SUPEReeeGO comedy channels, on entertainment channels or on the Internet (Buzz Feed Video, Buzz Feed Yellow, The Tonight Show Starring Jimmy Fallon and The Ellen Show).
Another interesting fact is that Hispanics visit YouTube on the midweek and preferably in the evenings.
The study also reveals political issues followed by Hispanic activists in the United States, and the incidence of presidential candidates among the community of Latino users.